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Thursday, January 15, 2009

“Top Chef” Product Placement Too Shameless and Not Shameless Enough


















So claims Product Placement News:

First of all, the product was not used or included in any of the cooked meals. Needless to say, it was an inorganic product placement. Secondly, the product had too many camera shots, which made the placement blatantly obvious. Lastly, some critics felt strongly that the chefs were forced to drink Dr. Pepper. After all, true chefs are always after the flavor and meals/drinks without sugar just don’t fit the profile.

But Betty “Spice Rack” Fraser and a visibly uncomfortable Stephanie Izard sure fit the profile, right?

(You know, possums, now that we think about it, we’d totally watch a remake of Two Fat Ladies featuring Betty and Ariane. Wouldn’t you?)

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