Home Fashion: The Fashion Of Modern Occupants

Home Fashion: The Fashion Of Modern Occupants

Home furnishing or soft furnishing is the latest trend in the business of fashion today. Lifestyle furnishing has become a mix of aesthetics, comfort, colours and designs. The prints for curtains vary from animals, to soft toys, cartoons and candies; the same is applicable for rugs, bed sheets, duvet covers and cushions.


Curtains can surely make the room look more attractive. Generally fabrics for sewing curtains are 54 inches wide or extra wide at 110 inches or 118 inches. Curtains with well-designed features like noise and light reduction are being particularly produced for exports. The options are many; curtains are available in every size, colour, fabric and designs like stripes, checks, floral, woven, printed, etc. Tab-top curtains have fabric loops on the top to which a rod is fixed. Tap-top curtains are a latest trend that is common in modern homes.


Many traditional Indian weaves and embroideries are being done all over India on the home furnishings products. Many home furnishing companies are making these products with handlooms. The Indian home furnishings market is around Rs 15,000 crore, of which the organised market is about Rs 1,000 crore. Raymond provides the widest range of colours to satisfy the various colour requirements of interiors in Home furnishings. Home Solutions is establishing chain of home stores, committed to all things that would be required for setting up, decorating and furnishing a home. Recently, Portico, a premium Home Decor & furnishings brand introduced its premium and 'Sparkly' range.


At present the home furnishings segment is considered a flourishing sector in the textile industry. Domestic and export markets are both booming for home furnishings.


Retail ambience, coordinated product ranges; in-store display; point-of-purchase promotional literature on the product features as well as the company's lineage and superior in-store service are some of the primary actions that home furnishing companies must take. We require building up more colour and design sensitive people to work in this segment. Cushion covers and curtains are the more demandable products. Brown sofas are outdated; people need lively colours like blue and red. A few years ago consumers never demanded highly branded home furnishing products, but now they are very well aware about new products and brands in the market, though brand awareness in this segment is still low.

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